How to advertise bookkeeping business
Advertising Ideas for Bookkeepers | heavenlybells.orgThe benefits of starting a bookkeeping business are hard to deny. You can choose your own schedule, decide how much you get paid, and be selective about who you work with. Plus, with smart technology, it's getting easier to set up. So why not jump in? Here are seven tips to starting a bookkeeping business. Understanding why you want to be a bookkeeper and why you want to work with small business is essential.
Learn from a Pro: Advanced Marketing Tips for Accountants & Bookkeepers
How to Start a Bookkeeping Business
Have a talent for crunching numbers? You might be able to leverage it into a lucrative bookkeeping business. Math-savvy entrepreneurs can apply their talents to any number of financial ventures. So why launch a bookkeeping business? It offers:.
In the accounting industry, cloud accounting is a hot topic. Accountants and bookkeepers are moving their clients off of desktop software and onto cloud accounting applications to reap the many benefits of productivity, security, and collaboration that these tools offer. Modern accounting firms and bookkeeping businesses have abandoned their stacks of paper and bulky binders for digital assets. In short, modern accountants are on board with both the paperless office concept and cloud accounting: embracing them, implementing them, and benefiting from them. Why are some firms still stuck in the s when it comes to marketing?
Why should I start a bookkeeping business?
Growing a small business is tough, and for bookkeepers operating in a crowded marketplace it is particularly so. Gemma Butler, associate director of marketing for The Chartered Institute of Marketing, says having the customer at the heart of your business is key. Doing this not only ensures that your offer cuts through the clutter in a busy marketplace, but clearly establishes your brand as a valuable and forward-thinking service provider. The benefits of this approach is that your clients will feel valued by your company, and can then act as advocates for the services you provide. One bookkeeper that is doing this particularly well is Carole Alexander , founder of Carole Alexander and Associates, who has been trading for more than 10 years but has never needed to advertise because of the steady flow of work she gets through testimonials and word of mouth. While this traditional route can reap benefits for some, social media has opened up a whole new world for small businesses, granting them access to a global audience ready to listen to what you have to say. Then utilise the data this gives you.