Best books for product marketing

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best books for product marketing

55 Best Product Marketing Books of All Time - BookAuthority

Are You A Product Marketer? We write regularly about product marketing on the Drift Blog. Subscribe and we'll send you our best product marketing content every week. This book was originally released in and has truly stood the test of time as one of the best marketing books. Steve Blank is credited with the Customer Development methodology, which helped launch the Lean Startup movement.
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A Playbook for Achieving Product Market Fit by Dan Olsen

12 Books That Will Make You Better At Product Marketing

People have been in your shoes before, and at least one of them has come up with a better solution than you can study. You can and should use their lessons to avoid their mistakes and get a leg up on your competition. Learn from some of the best marketers and best business leaders to think differently, understand the purpose of your business, decide how to sell to your customers and crush your marketing strategy in with this list. Furthermore, Daedalus warned his son to not fly too low, fearing that the saltwater would also damage the wings. In his lauded book, Seth Godin takes a hint from Greek mythology, pushing readers towards thinking radically outside the box, move forward without a map — critical skills for any marketer looking to get ahead. He emphasizes that conventional wisdom, conformity and fitting the mold are a surefire path to mediocrity. People using your product is cool, but people habitually using your product is cooler.

New to the world of product management and product marketing, or just want to pick up a few new reads to expand your skills? Instead of browsing the bookshelves at your favorite local bookshop and choosing one blind, take a look at our list of top product management and product marketing books for tried-and-true recommendations from the PMM community. Examine the role from all sides to learn not only how to land a job, but master your daily responsibilities and advance your career as well. Start by understanding the keys to success, then learn how to become a product expert and customer advocate, effectively manage your teams and increase productivity, and further your career. Learn how to create "viral loops" so users instinctively reach for your product, build customer engagement, and develop products people love. So says Marty Cagan, whose book takes you through how you should decide which products and designs to pursue, how to prove your proposed product will be successful, defining a minimum viable product, and juggling the conflicting needs of execs, customers, sales, engineering, and design. Or examined a new device from every angle, baffled by how to turn the thing on?

Are you looking for the best product marketing books? Here, you will find 21 legendary picks for product marketing. These books will help you become a better product marketer and a better manager for your product team. Robert Cialdini. If you are a product marketer or the lead of a product team, then you should know that:.

The List: 22 Best Marketing Books You Need On Your Shelf

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