Radicals and visionaries free pdf
Radicals & Visionaries
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This story appears in the October issue of Entrepreneur. Turbulent times upend conventional thinking, and one of the most provocative ideas to surface in recent years is the doctrine of 'free'--the idea that giving your product away is the surest, and perhaps only, path to success. In a special feature, Chris Anderson, who literally wrote the book on 'Free,' faces off with the tech gurus behind 37Signals, who call 'free' the great sham of the digital age. Free your mind Don't be afraid to give your product away, Chris Anderson says, you'll figure out how to make money later The secret to success in the digital age is giving people what they want--literally, says Chris Anderson, the editor of Wired and author of the controversial new book Free: The Future of a Radical Price. It's a matter of finding ways to make money around what you give away, he says, via a third party such as advertising or premium strategies.