Service management and marketing customer management in service competition pdf
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition
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Request PDF on ResearchGate | On Jan 1, , Christian Grönroos and Service Management and Marketing - Customer Management in Service Competition .. The competition in the provision of the services, correlated with the primary.
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You are currently using the site but have requested a page in the site. Would you like to change to the site? Christian Gronroos. His innovative thinking and writing in this book offer fresh insights on this timely topic. In this new edition he recognizes the dramatic changes in the perception of service that are in the making. It is a creative book which does not just list various service issues but adds the author's personal touch to each of them.