Festival and special event management pdf
Festival and Special Event Management : Johnny Allen :You are currently using the site but have requested a page in the site. Would you like to change to the site? The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
International Journal of Event and Festival Management
Category: Tourism and Hospitality. The purpose of this paper is to identify and examine emerging trends in event and festival research and also in the themes and topics being studied in this area. The purpose of this paper is to focus on the methodologies used to evaluate major events. The purpose of this paper is to explore recent technological and methodological developments in the evaluation of audience behaviour at planned events and discuss the…. The purpose of this paper is to review the techniques involved in participant observation and to assess the strengths and weaknesses of the method as related to event research. The purpose of this paper is to investigate shifts and patterns evident in event studies over the past 30 years. Please share your general feedback.
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